Little Beauty Bar

I was asked to come up with the overall branding for a new concept express beauty bar. This was a completely different model to normal beauty salons who usually have individual rooms with a zen like atmosphere. This was aimed at the younger demographic who wanted convenience with a quick professional beauty fix, so there were no single rooms just beauty chairs in an open area. Little Beauty Bar was a collaboration with the Hierarchy Group. Overall naming and branding including logo, colours, fonts, brand image style, stationery, shop signage imagery, web concepts, vouchers and uniforms were provided.