Brand Identity

Creating a brand identity is a strategy that companies use to identify and appeal to their target audiences. With an identity established, an organisation can shape the public's perception of it, promote its values more effectively and more efficiently direct its marketing campaigns. At its core, corporate identity, or corporate image, is about creating a consistent and recognisable image for an organisation. It involves the strategic use of various elements, such as logos, colour schemes, typography and messaging, to convey a specific identity that resonates with the target audience.